Strategic Communication and Emerging Media

My dad always said  that  it’s not  good bye , it’s just so long.  (This really feels like a goodbye though).  It’s been a blast of a C OM  class and I’ve enjoyed this blogging aspect of it.   Our  nine week  term is up and I’ve still got a few terms to go which means I won’t have the time to post for a while.  I appreciate the time you’ve given me (if you’ve been keeping up) and I look forward to the day that we share our time again.   From Innovation theory and old school marketing to different types of leaders, managers and total duds. Advertising, overthinking and crisis management have filled my days (and nights).  I hope that you have enjoyed our time together as I know  that  I have.   For now, it is time to take a quick break and  bask in  the holidays with family and friends.   As I encounter new adventures in other COM courses, I will be happy to share thoughts and opinions along the way.  As I do so, I’ll be sure to share on social media outlets so that you know to

Online advertising opens so many doors and creates opportunities you may not have had before. Clicks and likes and shares allow you to see if what you’re doing and what you’re trying to sell are working.  You can see first hand that it’s getting out there. But, is it the ultimate measuring tool when determining if you are actually reaching people?  Let’s take a look- Planning for an event.  Create an enticing, eye-catching event flyer, check.  Share flyer on social media outlets, check. Encourage others to share the flyer, check.  Hand out paper copy, tangible flyers directly to your target audience, check, check. Advertise in the local paper (whose articles are also shared via social media outlets), CHECK!  I mean, could a person do any more advertising for an event? And how would you know if you’d done enough?  I’d bet the 50+ RSVP’s that came in would be a good sign that word had gotten out and you could expect a good turn-out.  It would make sense. This wa

Oh. Em. Gee!  I mean, are you kidding me here?  There’s no way that’s true. Or is it……?  I suppose that it’s possible…? Could it be?  I can’t really picture that actually happening, but if there wasn’t some truth to it, would the story have really gotten so big, would it be online?  It must be true or at least have some truth to it… Right? The biggest struggle with a crisis is that people tend to believe what they hear first.  That becomes the baseline for their belief. Even if they never would have believed it otherwise.  We see it with politicians all the time. Once a political leader or candidate realizes that the media knows something about them or about their past, they know the best thing they can do at that point is to tell their story before the news does.  If they are able to do that then they are able to navigate the story in their own direction versus whatever awful spin the media would put on it. Main point here? Get out in front of it and tell the TRU